market
Intelligence

How we help you make better decisions about selling your properties.

Enabling quality decision-making

Our accurate and proven market intelligence service provides invaluable reassurance when making decisions about your latest development. It could provide the edge you need in outmanoeuvring competitors, capitalising on development margin and meeting stakeholder expectations.

Enabling quality decision-making

Our accurate and proven market intelligence service provides invaluable reassurance when making decisions about your latest development. It could provide the edge you need in outmanoeuvring competitors, capitalising on development margin and meeting stakeholder expectations.

In-depth reporting

The in-depth market intelligence reports produced by our experienced team inform, confirm, and challenge assumptions made when entering into development agreements, both pre and post contract. The SO Resi market intelligence team has compiled over 500 executive-level reports. Our expert reports are used by leading stakeholders at development delivery, sales and marketing, investment firms, local authorities and housing associations to optimise development performance across England.

An extensive proprietary database of unique Shared Ownership data powers our insights, becoming more sophisticated and accurate with each additional development we deliver for our clients.

Targeted promotional strategies

Insightful market intelligence reports also enable the SO Resi sales and marketing team to build successful targeted promotional strategies – and further understand the competitive landscape to maximise sales receipts and minimise void periods.

Wide range of services

Our market intelligence service includes:  

  • In-depth affordability analysis
  • Valuation analysis and commentary
  • Local market indicators
  • SWOT analysis and commentary
  • Sales rate estimation 
  • Competitor analysis and commentary